Why True North Co.
The burdens you were never meant to carry
For years, working as a therapist, one pattern kept breaking your heart: people carrying the intense burdens of their past—often the remnants of other people’s unhealed wounds. Parents. Extended family. Old relationships. The weight of everyone else’s pain, expectations, and projections, quietly loaded onto their shoulders.
Those burdens add up. They don’t just sit there politely; they drag on your energy, your joy, and your nervous system until something gives. At some point, there’s a breaking point—the exhaustion of carrying it all becomes so complete that continuing as‑is is no longer possible. It feels like stuckness, but it is actually a burning platform: life (you) demanding change, whether you feel ready or not.
Midlife as a burning platform
For a lot of women, midlife is exactly that point in time. Changing hormones, shifting roles, ageing parents, kids leaving or needing you differently, relationships that no longer fit—suddenly you look around and think:
“How the hell did I get here?”
You start to see how much of your life has been shaped by the burdens you’ve carried, the conditioning you absorbed, the stories you were handed, and the relationships you were taught to prioritize above your own well-being. You may realize you’ve been living as the glue, the caretaker, the responsible one—and in the process, you’ve lost touch with your own Self.
Finding your way back to yourself
Reconnecting with that Self is not a quick makeover; it is a process of gently but firmly putting down what was never yours to carry. It can happen in therapy, through psychedelics, in writing, on retreat, during long walks, or in quiet moments of reflection—often in some messy combination of all of the above.
The goal is the same: to emerge freer. Free from inherited burdens and old conditioning, and more able to step forward into your life with clarity of purpose, more energy, and real hope. To live as someone who knows, deeply, “This is my life, and I am allowed to live it fully.”
Agency, sovereignty, and the end of perpetual victimhood
To step into a life that is truly yours, you need agency. That means taking control of your life, taking responsibility for your choices, and claiming sovereignty over your mind, heart, body, and days.
It is no longer acceptable to stay cast as the victim in the story you keep retelling. You may absolutely have been a victim in what happened to you—that matters, and it is real—but you continue to live as a victim when the story never evolves, when it keeps you stuck instead of moving you forward. Stuckness requires agency to free you.
What you have to give up to be free
Freedom comes with a cost: you have to give up the ability to blame everyone else for your circumstances. For some people, that trade feels too risky, and staying stuck feels safer than taking responsibility.
This is not about forgiving people who harmed you if you are not ready or do not want to. It is about taking ownership of your life from this point forward and recognizing that, however unfair the starting point, you do have power to change your circumstances. It is risky. It is uncomfortable. It takes courage. This is the messy middle.
Where True North Co. comes in
True North Co. lives in that messy middle with you.
The messy middle is where you learn to challenge yourself and take a step forward, even when you don’t have it all figured out. It is deciding on a destination you want to visit in your life and then slowly, imperfectly, working out how to get there.
It is remembering that this is a long process—and that you actually have the privilege of figuring it out. It is where you start to notice the beauty in the small moments, collect evidence that you’re changing, and discover you are capable of way more than you ever gave yourself credit for.
That’s why True North Co exists: to walk beside you as you put down what was never yours, reclaim your sovereignty, and move from stuck to strong and free—fully engaged and fully alive in your own life.
